The buying process is one of the most exciting times in your life! A house to us is more than a house-it is a home. We are here to ensure that you are heard and your goals are met. Keeling Homes will work with you to create your own Smart Home Buying plan that will position you competitively in the market and ensure that you don’t miss the home of your dreams. There is nothing more satisfying that seeing our clients create a home for themselves and their family for years to come. 

As a buyer we will do our part and: 

Help narrow down your property search by finding a location that best suits you and your family. 

Keep a close eye on the market for homes that may be listed, expired, or not yet on the market that fit your criteria.

Provide you thorough information and market research, allowing us to put a strategic buying plan together to reach your goals.

Coordinate and set up the inspection, appraisal, title work and closing.

Negotiate on your behalf and in your best interest.

Prepare and submit contracts on your behalf.

Keep you informed every step of the way via our professional Transaction Coordinator who manages every detail from accepted offer to close.



There are over a hundred variables that go into selling your home-this is where our team comes in! We provide a strategic marketing plan that will guarantee your home will sell for top dollar. We have an impeccable track record of delivering results, and our clients know they can rely on our expertise. 

As a seller we will guide you through:

An initial seller’s consult to gauge your goals. 

The nitty-gritty of financials, such as the cost to sell. 

Staging your home to make it the most attractive to potential buyers. 

Having professional photos of your home taken after the staging process. 

A strategic marketing plan, which includes an allocation of the marketing budget. 

Weekly updates of traction and interest we are receiving. 



Staging has proven to net our seller up to 10% more money when selling their home! We offer complimentary staging to all of our sellers to maximize the profit on one of their biggest assets. 


The Experience 

We understand that buying your first home or selling a home you have been in for years can be overwhelming. There are many emotions that go into a real estate transaction, so our goal is to provide you with extraordinary and highly personalized support and service throughout. We will work with you, both individually and as a team, to ensure that your needs are always met and questions always answered. Our team is one of the fastest growing real estate teams in the greater Madison area, so you can expect nothing less than the highest level of experience and professionalism within the real estate industry. 


As a client of Brooke Keeling, you will receive and have access to: 

Professional staging and design services. 

Unique and creative marketing strategies.  

A wealth of local knowledge. 

Finest level of professionalism.  

The respect and support needed to feel comfortable throughout. 

An experienced, trained and educated sales team. 


We will be there for life-before, during, and after the transaction. We have built strong relationships with service professionals in various industries and will only direct you to professionals who meet our standards. Our resources are endless, meaning that you will always be taken care of. 



Provide a remarkable, high-end customer experience to people buying and selling homes.

Create an authentic experience and reiterate how we genuinely care about making dreams a reality.

Ensure that clients feel as if they can put all of their trust in us.

Inspire others to lead their best life at home, at work, and in the community.

Do the heavy-lifting for our clients. This is our full-time job, not theirs! 

Share our clients’ value of the pride that owning a home brings.

Offer and maintain a supportive relationship before, during, and after the transaction.